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If you are yet to start using images in your blog posts, what are you really waiting for? Yes, most of us learnt blogging the hard way; there was no clear rule that stipulated what we should or should not do when we started. But are those plain-text-posts still working for you? I doubt so. Especially when the luck of text formatting and page displays are not on your side, you could be losing a lot of traffic through high bounce rates. While using an image in your blog post may not actually load up your bank account within seven days, it sure has a number of benefits you can’t just ignore as a blogger.
Increases the Stickiness of Your Blog
Even without carrying out an experiment, you will agree with me that a web page with a couple of images will do more in attracting and retaining visitors than one with a run-on plain text. If you are searching for an informative post on dog training, would you spend more time on a thousand words plain text post or one spiced with relevant images? Just like you would prefer the post with some images, so will visitors to your own blog prefer something that appeals to their sense of sight while digesting what information you may have. However, in order to achieve this goal, you need to use as large an image as possible. Assuming the image is of high quality and enticing enough, larger images do get the best result compared to thumbnails and medium sized images.
Explains the Content
Images help to further explain the content of the post. Visitors will in one way or the other associate the image they saw on a blog with the content, hence the need that you use an image that blends with the content. When used correctly, the image should be catchy enough to get the attention of potential visitors and tell them what the content is all about, at least summarizing the title of the post at a glance.
SEO Benefits
You may not have thought about this but properly using images on your blog adds to the page’s optimization, and thus improves the search traffic. To do this, you need to use your keyword while writing the filename of the image, the alt text/tag and any other descriptive text surrounding it. This helps to tell the search bots what the image is all about and thus helps them categorize and feature it in search results. If your blog was created on WordPress, optimizing your image is as simple as filling a space in a form. I enjoy image SEO on my software blog where I share unbiased reviews about Mixbook, Pinnacle Studio and other digital products including their coupons and promo codes. The results I am getting made me understand that this is as important as the normal content SEO.
Adds Some Social Activity to Your Blog
If you use an image on your blog but went ahead to pin it on Pinterest, like and share it on Facebook and share it through other social features that applies, you are giving the blog some social activity which will not only help to bring some social traffic but will also gain the blog some love from the search engines, especially in this post Panda/Penguin era.
When an image is properly used on a blog, it is not just a decorative piece meant to gain and detain visitors; it also helps to explain the content of the page while forcing the search bots to favor the blog in search results.
Author Bio
Steven’s newest venture is the VeryBestSoftware, a site with a bunch of cheap digital product creation services like photosharing with mixbook and Pinnacle discount codes. These Mixbook discounts and pinnacle studio coupon are consistently updated for your use.
{ 3 comments… read them below or add one }
also, when viewed in a lot of apps and rss readers like Flipbook , pulse etc,.. that big image is what makes people click through to the post.
Nice point Chaitanya.
I think that it’s well known that image give many advantages but what i want to know is if it’s sure to have the same image in many blogs or it’s better to change images